Real estate is one industry that’s ruled by visuals. When a buyer is looking for a home, he would prefer checking a few pictures on his laptop or phone before scheduling a visit. Expectedly, real estate agencies can do a lot with digital marketing, which practically doubles up the scope of being seen. Most companies prefer hiring real estate digital marketing services for their requirements, but what’s the ideal strategy? In this post, we will discuss the ideas and elements that actually matter for this industry.
PPC helps
Yes, there is cost involved, but pay per click is easily one of the best ways to promote estate and it’s usually a part of the marketing mix for most campaigns. PPC has many advantages that you would previously associate with display ads. What’s even better is the fact that costs are scalable, so one doesn’t need to spend beyond their expected budget, which makes it a great choice for small agencies, as well.
SEO is necessary
If you are hiring a real estate digital marketing agency for your company, make sure that they are stressing enough on SEO. Organic results are great because customers rely on Google and Bing for genuine answers. The process of SEO can certainly differ, but the objective remains the same – To become a great local real estate agency that people can trust.
Website matters
As mentioned earlier, visuals do make a difference. Today, real estate agencies are spending considerably on their websites, mainly to enhance user experience. From virtual tours of properties to offer relevant blogs and content for sharing local information, there are plenty of ideas that one can use for a given website. Talk to your marketing agency to understand the on-page and off-page ideas they can use for your portal.
The power of social media
Real estate agents understand that reaching customers isn’t just about ads and blogs, especially in a world, where billions of users are accessible on social media. Spending on real estate social media marketing services isn’t a choice to be fair. Your company must have updated and active pages on all relevant platforms – Facebook, Instagram and Twitter to name a few. These platforms also offer a great base for agencies and agents to connect with the customers in a personal way.
Email marketing for direct approach
Gone are days of direct mail marketing. With email marketing for real estate, you can virtually contact thousands of potential buyers and sellers at the same time, and that too, for fraction of the cost. Email marketing, however, needs to be effective, because there’s no point of sending junk mails that no one is going to open. Offers, new listings and content should be included in emails to make them relevant for the target audience.
Finally, make sure that you respond to feedback. The ideal digital strategy is about connecting with people, and for that, it is important to reply and respond to good and bad feedback alive. Also, make sure that your plan allows scope for getting reviews from clients.
Digital Marketing Real Estate 